With five decades of proven restaurant success, Next Brands & Development prepares the legacy roast beef brand, Beef-A-Roo, for the franchise
NEXT Brands and Development’s experienced restaurant management improved brand operational efficiency, optimized restaurant construction and added more multi-channel experiences to connect with franchisees, customers and communities to prepare the chain for franchise restaurants. Now poised for franchise expansion, while building on its five decades of proven restaurant success, Beef-A-Roo plans to grow from an 8-unit regional chain to 50 units in the Midwest and Midwest markets. Southeast over the next 3 to 5 years. .
Founded in 1967, Beef-A-Roo began with a Wild West theme, hence its name, has remained anchored by a corporate culture that values innovation, farm-fresh quality, consistency and exceptional service, and dedicated to serving a fresh and authentic product. menu in a creative, service-oriented restaurant environment. While Beef-A-Roo is known for its slow-roasted, freshly cooked beef sandwiches and signature fries with its own Beef-A-Roo seasoned salt, the menu also features juicy chicken burgers and sandwiches, the famous fries. and cheddar onion rings, milkshakes, signature salads, healthy wraps, gluten-free and vegetarian menu options. As the perfect destination for anyone who appreciates delicious home cooking, the restaurant’s cooked-to-order menu is prepared fresh – roast beef is steamed to order, 100% natural beef burgers are cooked to order and fresh vegetables are chopped every morning.
“Over five decades, Beef-A-Roo has built a traditional restaurant in a fast-casual setting perfect for the modern consumer, making the brand an ideal choice for most Midwest and Southeast markets,” said declared Austin Capoferi, President of Beef-A-Roo Franchising and NEXT Brands and Development. “To kick-start the franchising process and take the stress out of opening a restaurant, Beef-A-Roo plans to set up a few locations and then franchise them to train new franchisees – letting them become owners of restaurants much faster by just having to learn the business model and build brand awareness in their area.”
Beef-A-Roo’s franchising efforts also include a newly developed and innovative container model restaurant, unique to the fast food space, which can be shipped direct, is ready for operation and requires half the normal staffing requirements. , allowing it to open and operate in less time than traditional brick and mortar. Capable of generating exceptional revenue through in-restaurant, drive-thru, delivery, take-out and catering sales channels, Beef-A-Roo will open its first container restaurant in Rose City, Michigan Later this year.
“While the standard restaurant is still the heart of the build, this container model offers lower overhead, a faster opening schedule, and the flexibility to give franchisees another option at varying investment levels and timelines” , said Capoferi. “We have carefully crafted this opportunity capable of generating exceptional revenue through the restaurant, drive-thru, delivery, take-out and foodservice sales channels, and we expect this offer to generate a lot of excitement and of interest to the brand.”
For existing and aspiring business owners, the initial investment requirement for a standard 3,500 to 5,500 square foot Beef-A-Roo restaurant model ranges from $625,700 – $1,361,000. Multi-unit franchise development is preferred (not required) for both primary and secondary markets, while single-unit franchise development is a consideration for successful small markets in North America.
“We are committed to growing with experienced restaurant groups who know their region well,” said Megan Rosen, Director of Development for Beef-A-Roo Franchising and NEXT Brands and Development. “We are looking for franchisees who want to join us and make their mark, and who are philosophically aligned with our culture and our passion for delivering the highest quality customer experience at an affordable price.”
New franchisees work directly with Beef-A-Roo Franchising management, location development team, and trainers to effectively operate a highly efficient restaurant through a turnkey program with high-end franchise systems focused on profits. Additional support from Beef-A-Roo includes a comprehensive 3-week initial training program, site selection and lease negotiation, construction management, purchasing and procurement, menu research and development , ongoing corporate and employee training, traditional and digital marketing initiatives, and other benefits to help manage all aspects of the restaurant.
For more information on Beef-A-Roo franchise opportunities, visit beefaroo.com/franchise.
Beef-A-Roo is a 55-year-old Midwestern fast food brand known for serving high-quality, made-to-order meals at affordable prices. Over the past five decades, Beef-A-Roo has used time-honored methods and quality ingredients, has not sacrificed its values, and treats staff and customers as “one of their own”. Beef-A-Roo has won numerous awards and accolades, including being named “Best Regional Fast Food Chain in Illinois” in April 2022 by Mashed.com. Beef-A-Roo is now seeking franchisees who believe in its commitment to customer experience and menu excellence to expand the brand into key Midwest and Southeast markets. For more information on franchise opportunities with Beef-A-Roo, visit beefaroo.com/franchise.
Media Contact: Greg AvdoianFishman Public Relations, [email protected] or 847-945-1300
SOURCE Beef-A-Roo Franchise