Dean of Kennesaw State Explores How Behavior Determines Design


KENNESAW, Georgia (October 25, 2021) – How architects use human behavior to design buildings, parks and more will be the focus of Kennesaw State University’s next relevant research – Deans’ Showcase featuring Andrew Payne, Dean of the College of Architecture and Construction Management (CACM).

Andrew Payne

The Research Office is hosting the hybrid event at 4 p.m. on Friday, October 29 in the auditorium of the Design II building, room 112 on the Marietta campus. Guests who prefer to attend virtually can participate in the live video stream on KSUTV.

“In 1979, a documentary entitled The social life of small urban spaces by William H. ‘Holly’ Whyte highlighted the methods and reasoning of a designer studying user actions in New York City public spaces. This observational research has led to better understanding and improvements in the design of spaces for public use, ”Payne said. This research also sparked his own interest in the subject.

Payne, who joined CACM as Dean in January 2020, is a passionate researcher whose career has spanned from design consulting to research and education. His research focuses on the concept of universal design, in particular orientation and perceptible information. These two components combine to help people navigate buildings using signs and graphics. Payne strives to help architects integrate clear and concise information through orientation strategies to make these spaces more accessible, safe and secure.

While pursuing his doctorate at North Carolina State University, Payne noticed how confusing conventional orientation and navigation signs can be in everyday spaces. After graduating, he began researching outdoor public spaces, as well as conducting observational research and behavioral monitoring of how people moved around in public buildings, such as centers. urban and health facilities.

Over the past 12 years, Payne has integrated his research interest into his work as both a consultant and a researcher. Now, as the dean of a college, he continues this work by reviewing and supporting the research activities of faculty and students, while collaborating with companies to assess their orientation designs.

For more information on the conference and for information on the Dean’s future guests, visit:

– Jacob Segura

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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two Atlanta metro campuses, Kennesaw State is a member of the Georgia university system. The university’s vibrant culture, diverse population, strong global ties, and entrepreneurial spirit attract students from across the country and around the world. Kennesaw State is a Carnegie-designated doctoral (R2) research institute, which places it among an elite group of just 6% of U.S. colleges and universities with an R1 or R2 status. For more information, visit

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